Too many salespeople, asking for the sale is one of the hardest things in the entire sales process. They think it is rude or a bother to ask someone to buy what they are selling.

Selling is a lifestyle; it is what you do all the time as a salesperson. When you meet new friends, tell them about your product or service. When you are given a chance to speak in a ceremony, find a way of letting people know about your product.

The problem with many salespeople is that they have specific hours when they do sales. After that, they forget about their product until the next selling hour. This is a big mistake.

Salespeople who make it big take salesmanship as who they are, not what they do. They do not have specific selling hours. They are salespeople at all times.

The rest of the salespeople set specific hours when they are supposed to sell. When that time is up, they cannot ask for the sale even if they meet a prospective client. This is why they never make a career out of sales.

When I realized that I am a salesman for life, I decided to take every moment as an opportunity to sell. I tell people about my products in dowry ceremonies, birthdays, weddings, churches, networking forums, and virtually every other form of gathering.

I can give money to attend an event and then recover everything I gave and much more from my sales efforts in the event. After I arrive at an event, my eyes identify specific people that look like they need what I am selling. I target around 10 people that I will approach and make the sale.

I then start developing the tactics that I will use to approach them. The good thing about such ceremonies is that people have all the time to listen to you. This is a convenient atmosphere to pitch a sale.

The second thing is that there is an emotional bond between people in the same event. After all, they are attached to in one way or the other. They must have something in common. In many circumstances, the common thing is that they are all friends or family of the owners of the event. This is enough to create a rapport between you and the prospect.

In most cases, I always make the sale. The success rate of selling in events is higher than that of selling in offices. This is a strategy you can adopt.

I am never afraid of asking for a sale, all successful salespeople are never afraid of it. They know that a sale is an exchange of value and not an extortion process.

There are many reasons why people never ask for a sale. We will just look at 3 major ones.

.    Fear

.    Not believing in the product

 .   Not wanting to look like salespeople

Let us discuss each:

1. Fear

Fear is the greatest hindrance to any sales process. Many salespeople want to sell but they are afraid to sell. They just can‟t overcome the fear. Their desire to sell is less than the fear. This is how they allow the fear to overshadow their desire to make a successful career in sales.

The greatest fear in most people is the fear of rejection. No one loves to be rejected. It feels awful and less human to be rejected. This happens to all people.

However, successful salespeople understand that when you sell, people only reject your product and not necessarily you. This is how they overcome the awful feeling of rejection.

People who fail as salespeople cannot understand the difference between the two. This is why they become emotional when people fail to buy what they are selling. They end up in hate and bitterness unnecessarily. After they have hated the people, they also hate selling and they quit this noble profession.

Never fear to ask for the sale. Rejection is part of the sales process. 9 people will reject you but the 10th one will give you the sale. Just keep getting rejected; you will get your shot.

2. Not believing in the product

This is another key reason why people never ask for a sale. Many salespeople just sell to make money. For this reason, they just sell anything available, even what they do not believe in.

As we said earlier, never sell what you do not believe in. If you do, you will take sales as an extortion process. Since you do not believe in the product, you will not take the sales process as an exchange of value. You will not consider that the product you are selling to the prospect will help them solve a need because you do not believe in it. This is why you will not ask for the sale.

People hate to bother people. We hate to borrow and beg. This is what happens in the above scenario. You will think that the prospect is helping you by giving you the sale. This is not true because you are also giving the prospect your product. It is a win- win situation.

When you think of sales as a win-win situation, you will never be afraid of asking for the sale. However, you have to believe in the product and recognize that it will also help the prospect.

For this reason, sell something that you hold in high regard. This will give you the confidence to always ask for the sale. This confidence will make you a better salesperson and make you more money. I am sure this is what you want for your career.

3. Not wanting to look like a salesperson

Around 90% of salespeople hate sales. Many hate to be associated with sales. This is because they think that sales are an inferior profession as it is always portrayed in society.

When a salesperson has this belief, they will never be effective salespeople. They will lack the confidence to sell.

It is okay to hate sales but is never okay to hate being a salesperson. When you hate being a salesperson, you will never sell.

When people do not want to look like salespeople, they always avoid asking for the sale. When people are proud of being salespeople, they always ask for the sale.

Be proud that you are the salesperson. It is a profession like any other. It is even better because you have the opportunity to determine what you earn at the end of the month.

In all situations, always ask for the sale. Many lose opportunities to make money just because they cannot ask for the sale. Let this not be you. Be the opportunist; every opportunity is an opportunity to sell.