If you are an aggressive business owner, promoting your business brand must be one of the things that give you sleepless nights. It is the desire of every business owner to have their business in the mind of every individual.

Brands like Google, Facebook, and Microsoft have greatly infiltrated our daily lives. They are in every home, business, and even government offices.

Who doesn’t know Google’s logo? Who does not know the color used by Facebook for branding? Don’t you have windows in your personal computer? The answers to these questions will give you a hint of how strong these brands are.

Even though not all businesses can be like the companies listed above, we can try to replicate their success in our own small way. You can have your brand in the mind of every person in your neighborhood, state, or even country.

Even small improvements in branding success can be accompanied by a significant increase in revenue.

When promoting your brand, you do not have to spend a penny. Some many strategies and platforms are effective and free. Every business should include them in their brand strategy.

Here are 5 free ways of promoting your business brand.

1. Start a blog

Every serious business should have a blog. This is an online platform that gives relevant information to customers and prospects.

With the diminishing returns of interruption marketing, content marketing is becoming extremely effective and famous. This is part of inbound marketing.

Characteristics of a good business blog

·     It should educate people about the industry the business is operating in. If you are in real estate, let your blog educate people on real estate

·     It should be used to promote the business as it gives people information.

·     It should have simple, unexpected, concrete, credible, emotional and story-focused content.

·     It should answer the following questions: What? Why? How? Who? Where? When?

·     Information should be up to date.

Starting a blog is as good as free. Incorporate a blog section on your business website and give your customer value. As you give them value, they will reciprocate with loyalty to your business.

2. Search Engine Optimization (SEO)

With over 4.5 billion people using the internet worldwide, SEO is a good strategy for promoting your business brand. This is the process of optimizing your website to rank on search engines like Google and Bing for free.

There are over 1.7 billion websites worldwide. This means that the competition for the first page on Google is very high.

If you have a business website that has a blog section, you may want to ensure that your business blog appears on top of the search engine result pages (SERP).

Here are some of the ways of doing SEO

·     Give relevant information that searchers would like to read.

·     Do your keyword research and optimize your articles with keywords.

·     Get other relevant sites to link to your website

·     Optimize your website navigation to reduce bounce rates

·     Make your site optimized for speed.

You can read more on SEO and get more in-depth knowledge.

3. Have a strong social media presence

Social media is one of the most common platforms for promoting your business brand. Over 3.5 billion people use social media worldwide. This is about 45% of the global population.

According to a report by Emarketers, 90.4% of millennials, 77.5% of Generation X, and 48.2% of Baby Boomers use social media. The average time spent on social media is 3 hours per day. 73% of marketers say that social media is a good marketing platform.

54% of people use social media to research products. 71% of customers have had a positive customer experience with brands on social media and are likely to refer it to their friends.

 Facebook has over 2.32 billion active monthly users. It also has over 1.6 billion active daily users. People spend a staggering 58 minutes on Facebook daily. The good thing is that it is all free. This is a platform you cannot fail to utilize.

Instagram has over 1 billion monthly users. Twitter has over 330million monthly users. Reddit has over 330 million, LinkedIn over 303 million, Snapchat 301 million, Pinterest 291 million, Google + over 395 million, etc.

All these are billions of people who are ready to follow your brand. However, you have to give above average value to them to win their following.

4. Seek free mass media publicity

Televisions, Radios, and other traditional forms of marketing still bear fruits. However, these marketing platforms are extremely expensive for most businesses.

Even if you can afford to put your commercial on television, you can use other free strategies to get on television. You can become an analyst for major television networks.

The only way to do this is to become an industry leader. You have to be the best in your industry. When you become an expert in your industry, they will seek your services.

All they want is to give value to their viewers and listeners. If you are the person who can give this value to them, they will feature you for free.

You can then tactically promote your brand as the conversation advances. This is tactical marketing.

If you are an expert in an area, do not shy away from seeking these opportunities. Present them with evidence. You can carry your book, send them your eBooks, show them your blog, your seminars, and conferences, etc.

This is one of the best ways of promoting your business brand.

5. Join relevant web communities

There are many web communities online. Joining several and becoming an active contributor will give you exposure. This will help you in promoting your business brand.

Conclusion

Promoting your business brand can be an uphill task for many. It takes both time and skills. There are many ways of promoting your business brand. This article has just pointed out a few. However, these are the most effective ones.

If you want to grow your business brand, it is worth promoting it. Lack of money is not an excuse.

You can use these free strategies to bring business exposure. This will increase market share, brand loyalty, and sales.